6sense adds AI-Recommended Leads to its advertising product

6sense announced AI-Recommended Leads on June 22, 2026 at the Cannes Lions B2B Summit. The feature produces a short list of CRM-ready contacts at qualified accounts that engaged with 6sense advertising campaigns. It draws on 6sense people intelligence, persona targeting logic, campaign engagement data and predictive models, and the company says it can identify the most relevant person at an engaged account even if that person did not appear in campaign activity. It reaches all advertising customers starting August 2026.

The details

• Marketers receive a downloadable contact list that can go to 6sense AI Email, a BDR team or a sales rep.
• 6sense says no form fills or manual prospecting are required.
• The company says other tools recommend only people who clicked an ad.
• The release gives no performance metrics or ROI reporting details.
• Chief Product Officer Kimberly Bloomston said contact recommendations complete account engagement data.

Context

AI-Recommended Leads was followed by 6sense's Advertising Intelligence release on August 10, which targets ads using recommended contacts and live buying context and was announced with the MCP Server, new data APIs and people data updates. In May 2026 the company opened RevvyAI to all customers, and in July it opened the MCP Server beta and named Micki Howl chief revenue officer. The release points customers to RevCity, 6sense's customer community, for details.

Not disclosed

• Pricing
• Performance data