Salesforce signs definitive agreement to acquire Momentum

Momentum announced on February 18, 2026 that Salesforce had signed a definitive agreement to acquire it. Momentum describes itself as a conversational insights and revenue orchestration platform. According to the post, the acquisition will extend the ability of Agentforce 360 and Slackbot to ingest and analyze unstructured data from third-party voice and video channels and apply it to agentic workflows. Momentum's universal ingestion engine will integrate with Agentforce 360 and Slackbot to capture interactions from applications including Zoom and Google Meet and turn them into structured data. The transaction was expected to close in the first quarter of Salesforce's fiscal year 2027, subject to customary closing conditions.

The details

• Buyer: Salesforce. Target: Momentum, a conversational insights and revenue orchestration platform.
• Momentum's universal ingestion engine is to integrate with Agentforce 360 and Slackbot.
• Named third-party sources are Zoom and Google Meet voice and video applications.
• Steve Fisher, President and Chief Product Officer at Salesforce, says Momentum accelerates the Salesforce roadmap for conversational data.
• CEO and co-founder Santiago Suarez Ordonez is quoted on turning meeting audio into structured intelligence.
• Expected close was the first quarter of Salesforce's fiscal year 2027.

Context

This is the first of three Momentum items in our coverage. One week after the agreement, on February 25, Momentum launched bot-free Google Meet recording and Autopilot for Contacts while the deal was still pending. Salesforce then completed the acquisition on March 2, 2026, less than two weeks after this announcement, which makes this agreement the start of a short sequence ending Momentum's run as an independent vendor.

Not disclosed

• Purchase price and deal terms
• Plans for Momentum as a standalone product
• Changes for existing Momentum customers
• Headcount joining Salesforce