Salesforce completes its acquisition of Momentum

Salesforce completed its acquisition of Momentum on March 2, 2026, according to an editor's note added to its February 18 announcement. Momentum is a conversational insights and revenue orchestration platform. Salesforce says Momentum's universal ingestion engine will integrate with Agentforce 360 and Slackbot to capture interactions from third-party video applications, including Zoom and Google Meet, and apply those insights to agentic workflows. At signing, Salesforce had said it expected the deal to close in the first quarter of its fiscal year 2027, subject to customary conditions. President and Chief Product Officer Steve Fisher and Momentum CEO Santiago Suarez Ordoñez are quoted.

The details

• The definitive agreement was signed February 18, 2026, and the deal closed March 2, 2026.
• Momentum's ingestion engine will feed Agentforce 360 and Slackbot.
• Named third-party sources are Zoom and Google Meet.
• Steve Fisher said Momentum unlocks the long tail of conversational data for Salesforce's platform.

Context

This is the third Momentum item in our coverage in two weeks. Salesforce signed the agreement on February 18, 2026, and Momentum launched bot-free Google Meet recording and Autopilot for Contacts on February 25, 2026, five days before the deal closed. The deal closed within the first quarter of Salesforce's fiscal year 2027, the window Salesforce gave at signing, and the closing was noted on the original announcement page.

Not disclosed

• Purchase price
• Whether Momentum remains available as a standalone product
• Timeline for the Agentforce 360 and Slackbot integration
• Plans for Momentum's non-Salesforce CRM customers