FutureX San Francisco

The AI in Marketing Innovation Tour

An afternoon at the Autodesk Gallery with the marketing and revenue leaders building account-based programs on AI.

  • Date: Thursday, November 12, 2026
  • Time: 2:00 PM to 7:00 PM PT
  • In-Person: The Autodesk Gallery
  • Address: 1 Market St, Suite 200, San Francisco, CA 94105
  • Seats: Seats are limited and allocated by invitation.

Request an Invitation

Directions on Google Maps · Apple Maps

What the day is built around

  • The benchmark data on what separates the programs seeing pipeline impact from the ones still piloting
  • A working view of the three modern deployment models and which one fits your business
  • The AI use cases account-based teams are running in production today
  • A room of peers solving the same problems at the same scale

Who it is for

Marketing and revenue leaders running account-based programs, from ABM specialists through CMOs and CROs.

Who is in the room

  • VP, Head of Marketing, and CMO
  • Head of Demand Generation
  • Director of ABM
  • Demand Gen and Growth leaders
  • Integrated Campaign leaders
  • Field and Account-Based Marketing owners
  • Marketing Ops and RevOps

Event agenda

  1. 2:00 PM, 15 min Doors, coffee, and welcome — Arrive, get a badge, and meet the room before we start.
  2. 2:15 PM, 55 min Session one: Building the AI roadmap — A ForgeX analyst on what account-based teams are actually doing with AI right now, which capabilities they built first, and the order the rest arrive in. The second half is a facilitated working block, so you leave with your own roadmap marked up rather than someone else’s.
  3. 3:10 PM, 15 min Break
  4. 3:25 PM, 55 min Session two: Measurement and the Revenue Arrow — Attribution is where most account-based programs lose the argument. The research on what leading teams measure, how the Revenue Arrow connects the work to the number, then a working block against your own measurement model.
  5. 4:20 PM, 15 min Break
  6. 4:35 PM, 55 min Session three: Shipping a capability, in the room — An interview with George from the Autodesk AI Center of Excellence on what his team has built, then Kara from Alcamo Marketing working hands on through how a capability gets created and rolled out, using something built for ForgeX as the worked example.
  7. 5:30 PM, 90 min Happy hour at the Gallery — Drinks, food, and the conversations that are the reason people come.

The Innovation Tour is the day the research leaves the report. A ForgeX analyst presents what the benchmark data actually says about AI in account-based programs, and then the room gets to work on it, against your program rather than a case study.

San Francisco is hosted at the Autodesk Gallery, and the format is deliberately small. Twenty five to forty senior marketers, three working sessions, and a happy hour that runs as long as the conversations do. Nobody presents a product. There is no vendor track.

Who you hear from

  • Davis Potter, CEO and Co-Founder, ForgeX
  • George, AI Center of Excellence, Autodesk
  • Kara, Marketing Leader, Alcamo Marketing