FutureX San Francisco

The AI in Marketing Innovation Tour

An afternoon at the Autodesk Gallery with the marketing and revenue leaders building account-based programs on AI.

  • Date: Thursday, November 12, 2026
  • Time: 2:00 PM to 7:00 PM PT
  • In-Person: The Autodesk Gallery
  • Address: 1 Market Street, Suite 200, San Francisco, CA 94105
  • Seats: Attendance is capped at 25 to 40 marketing leaders and every request is reviewed.

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See how leading marketing teams are putting AI to work

FutureX brings marketing leaders together to advance their AI roadmap, modernize measurement and build the capabilities required to scale. The afternoon combines new ForgeX research, real-world examples and structured discussion with peers.

  • Leave knowing how the latest AI tools actually work MCPs, agents, workflows, prompts, context and signals.
  • Workshop with 25 to 40 peers Structured discussion with leaders running the same programs.
  • Real world examples Autodesk's AI Center of Excellence, opened up end to end.

Built for marketing leaders putting AI to work

FutureX is designed for B2B marketing leaders responsible for AI strategy, demand, ABM, growth or operations. If you are building an AI roadmap, modernizing measurement or enabling your team to use AI more effectively, this event is for you.

Attendance is limited to 25–40 leaders.

Agenda

  1. 2:00 PM, 15 minutes Arrival and welcome — Coffee, registration and time to meet the room.
  2. 2:15 PM, 55 minutes The State of AI in B2B Marketing — New ForgeX benchmark data and a roadmap for advancing AI across capabilities, data, tooling, governance, adoption and organizational design.
  3. 3:10 PM, 15 minutes Break
  4. 3:25 PM, 55 minutes Modernizing Marketing Measurement and Attribution — How to operationalize buying groups and connect tactical activity, account engagement, pipeline and revenue in one measurement framework.
  5. 4:20 PM, 15 minutes Break
  6. 4:35 PM, 55 minutes Building an AI Center of Excellence — Real-world examples from Autodesk and an inside look at building agents, connecting tools and enabling teams to scale AI across marketing.
  7. 5:30 PM, 90 minutes Reception at the Autodesk Gallery — Drinks, food and time to continue the conversation.

Research

Selected findings from the benchmark study, and some of the ground the sessions cover.

  • 59% of top performers have a defined AI roadmap
  • 50% cannot quantify the return on their AI investment
  • 3.7 channels running AI at top performers, against 2.4 elsewhere

Source: 2026 AI in ABM Benchmark Report, n=189 B2B marketing practitioners running ABM programs.

Speakers

  • Davis Potter, Co-Founder and CEO, ForgeX
  • Eric Wittlake, GTM Research Analyst, ForgeX
  • George Sayah, Global ABM & Field Marketing Operations Manager, Autodesk
  • Hannah Jordan, Director of Growth Marketing, 6sense
  • Kara Alcamo, CEO and Founder, Alcamo Marketing
  • Mehul Nagrani, CEO, Integrate