GTM Orchestration: What It Is and Why ABM Is Driving It

Name: GTM Orchestration: What It Is and Why ABM Is Driving It
Uploaded: 2026-09-01
Description: Sumner Vanderhoof, CEO at Propensity, on what GTM orchestration actually means in practice and why account-based programs are pushing it forward.

Sumner Vanderhoof, CEO at Propensity, on what GTM orchestration actually means in practice and why account-based programs are pushing it forward.

Recorded September 1, 2026 · 24 min

Watch the session on YouTube