Data & Enrichment

Contact and company data, waterfall enrichment, visitor identification and signal tools that tell GTM teams who to reach and when.

October 2025

Unify adds multi-path A/B tests and If/Else logic to Plays

Unify's October 29, 2025 changelog entry lets users create multiple A/B variants and If/Else conditions inside Plays, its workflow builder, to run more outbound experiments and branch outreach based on conditions.

UnifyOct 29, 2025

About Data & Enrichment

What are Data & Enrichment?

Contact and company data, waterfall enrichment, visitor identification and signal tools that tell GTM teams who to reach and when.

Which Data & Enrichment vendors does GTM Tech News track?

GTM Tech News tracks Apollo.io, Clay, Cognism, Common Room, Dun & Bradstreet, Lusha, Seamless.AI, Unify, Warmly and ZoomInfo in Data & Enrichment.

What is the latest Data & Enrichment news?

The most recent updates are “ZoomInfo launches MCP integration with Notion through GTM.AI” (November 3, 2026); “Clay adds workflow credit limits and MCP client allowlisting” (November 2, 2026); “ZoomInfo makes its MCP connector and API available in Snowflake” (October 30, 2026).

Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.