Transitioning From MQLs to Buying Groups
How can I move my team from MQLs to buying groups? Buying decisions in B2B moved to groups of six to ten people while most marketing organizations kept an operating system built to count individuals. ForgeX helps marketing and sales leaders make that transition without breaking the reporting the business currently plans against.
What's included
- Practitioner-led, built around your team's actual program — not generic templates.
- Frameworks and benchmarks drawn from ForgeX research with 1,000+ B2B GTM practitioners.
- Hands-on training, advisory, and implementation support tailored to your stage of maturity.
Who it's for
B2B marketing, demand-generation, and revenue-operations teams running or scaling account-based programs.
Next step
Talk to ForgeX about scoping an engagement.