Building and Staffing Your AI Practice
Who should own AI inside my marketing organization? Most marketing organizations distributed AI access widely and ownership nowhere, which produced a handful of self-taught experts and a long tail of people waiting to be told what to do. ForgeX helps marketing leaders design the operating model: who owns AI, how work gets reviewed, and what standard the output has to meet.
What's included
- Practitioner-led, built around your team's actual program — not generic templates.
- Frameworks and benchmarks drawn from ForgeX research with 1,000+ B2B GTM practitioners.
- Hands-on training, advisory, and implementation support tailored to your stage of maturity.
Who it's for
B2B marketing, demand-generation, and revenue-operations teams running or scaling account-based programs.
Next step
Talk to ForgeX about scoping an engagement.