On-Demand
Recorded ForgeX sessions on account-based GTM, AI in marketing, and the benchmark research. Free to watch, no form in the way.
- AI for ABM: What You Need to Know About MCPs, Agents & Prompts — A working session on the three pieces of AI that account-based teams keep asking about: MCPs, agents, and prompts.
- GTM Orchestration: What It Is and Why ABM Is Driving It — Sumner Vanderhoof, CEO at Propensity, on what GTM orchestration actually means in practice and why account-based programs are pushing it forward.
- RX20: How Loftware’s CMO is Rethinking Marketing with AI — Justin Anovick on rebuilding how a marketing organization works once AI is in the middle of it.
- Claude for ABM: From GTM Orchestration to Custom Landing Pages Using MCP — A live build showing how MCP connects an account-based workflow end to end, from orchestration through a personalized landing page.
- The ABM Identity Crisis: Why Every B2B Marketing Role Is Converging — The job titles in B2B marketing are collapsing into each other. This session works through what that means for how teams are structured.
- 2026 AI in ABM Benchmark Report: What Top-Performing Teams Are Doing Differently — The findings from the 2026 AI in ABM Benchmark, and what separates the programs seeing results from the ones still piloting.
- ABM in 2026: From Account Investment Strategy to Autonomous Orchestration — Where account-based programs are heading, from how accounts get funded through to orchestration that runs itself.
- Ep. 13: 7 Predictions for ABM and GTM in 2025 — Seven calls on where account-based go-to-market was heading in 2025.
- Ep. 12: ABM + Product Marketing, The Revenue-Driving Partnership You’re Ignoring — Dan Potter on the working relationship between account-based marketing and product marketing, and what breaks when it is missing.