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About Us

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Our Mission

Our mission is to evolve the way B2B organizations go-to-market with account-based strategies.

Our Purpose

We aim to provide:

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Clarity
around a universal definition of what account-based marketing (ABM) is, and what it’s not.
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Representation
for organizations of all sizes to launch, optimize and scale their account-based motions.
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Evolution
around the way organizations
go-to-market with account-based strategies.

At its core, ForgeX is about forging the future of account-based GTM.

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Our Story

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ForgeX was born out of a desire to be the authority of real, actionable knowledge in the ABM space.

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We wanted to create a place where organizations of all sizes could find representation and practical strategies to really move the needle.

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We’re here to bring clarity and hands-on advice to the world of B2B, making advanced and innovative account-based GTM strategies accessible to all.

Our Founders

Davis Potter

CEO

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Hannah Fairfield

COO

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