Home / Setting the standard for Account-Based GTM.

Setting the standard for Account-Based GTM.

ForgeX is the research and advisory firm for Account-Based GTM, led by CEO and Co-Founder Davis Potter, who launched ABM at Pegasystems, Google Cloud, and Scale AI. Home of the fastest-growing ABM community in B2B, the modern ABM deployment models, and the certifications Demandbase licenses ForgeX research to deliver.

What's included

  • Practitioner-led, built around your team's actual program — not generic templates.
  • Frameworks and benchmarks drawn from ForgeX research with 1,000+ B2B GTM practitioners.
  • Hands-on training, advisory, and implementation support tailored to your stage of maturity.

Who it's for

B2B marketing, demand-generation, and revenue-operations teams running or scaling account-based programs.

Next step

Talk to ForgeX about scoping an engagement.

Book a Strategy Call · Explore the Revenue Vault