ForgeX Files https://forgex-compass-core.lovable.app/resources/newsletter Practitioner-grade ABM analysis from Davis Potter. en-us Why Most Target Account Lists Fail Before They Ship https://forgex-compass-core.lovable.app/resources/newsletter/why-most-target-account-lists-fail https://forgex-compass-core.lovable.app/resources/newsletter/why-most-target-account-lists-fail Account Selection Fri, 17 Apr 2026 00:00:00 GMT Most target account lists are dead on arrival — built from the wrong data, signed off by the wrong people, and frozen the moment they ship. Here is what to do instead. noreply@forgex.ai (Davis Potter) The ABM Operating Model Is Broken (and What Replaces It) https://forgex-compass-core.lovable.app/resources/newsletter/abm-operating-model-is-broken https://forgex-compass-core.lovable.app/resources/newsletter/abm-operating-model-is-broken ABM Strategy Fri, 10 Apr 2026 00:00:00 GMT The reason most ABM programs flatten after year one has nothing to do with tools or budget. It is the operating model itself. noreply@forgex.ai (Davis Potter)